This is a really good advertisement with an astonishing creative concept. The commercial for Thinkbox, developed by Red Brick Road aims to promote the power of television advertising. Well, they did it with a dog named âHarveyâ peppered with a slight sense of intelligent humor.
The commercial features the clever efforts of Harvey, the abandoned dog, to convince a couple to adopt him.Instead of directly trying to convince them, he makes a clever TV ad which shows his âabilitiesâ- like playing chess, doing the school run, cooking, ironing, cleaning windows, and tucking children in for the night.
Finally, he succeeds and the tag line reads- Every home needs a Harvey
CREDITS
Agency: Red Brick Road
Creative director: Justin Tindall
Art director: Mark Slack
Copywriter: Gemma Phillips
Agency producer: Charles Crisp.
Via: Inspiration room
