Indeed, the talent of giving an interesting advertising dimension to a comparatively dull product needs to be appreciated, even if it is a campaign for bug killer sprays. Well, we must assume that in this case there are many creative advertising options which can be used.
This campaign for Esemmat bug killer sprays, developed by TBWAIstanbul, Turkey, features bugs in really frightening situations.
The copy reads- Even the sound of it horrifies.
The bugs are extremely horrified, and the graphic representation of the fear is humorously enjoyable.
CREDITS
Advertising Agency: TBWAIstanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Directors / Copywriters: Tolga Ulkumen, Umut Kisa
Illustrator: Tolga Ulkumen
Typographer: Umut Kisa
Account Supervisor: Melis Yucel
Advertiserâs Supervisor: Tolga Bayraktar
Account Manager: Burcu Ozdemir
