To lure Belgians to board the Eurostar train to London, the company has launched a series of provocative advertisements poking fun at the English way of life. The campaign features former British prime ministers, football hooligans and the British fondness for tea drunk from china mugs. The adverts are part of Eurostar’s new high-speed service launched on Wednesday, traveling from St Pancras to Brussels in one hour fifty-one minutes.
The adverts are truly hilarious. One of them shows a half-naked skinhead with the English flag painted on the back, urinating into a china teacup. Another has look-alikes of Margaret Thatcher, Tony Blair and John Major clutching Union flag balloons and knitting needles with the slogan – ‘Attention! London is around the corner.’
According to a Eurostar spokesperson, the ads are aimed at Belgians who identify with the British and appreciate royalty and the pomp of the British life. The adverts met with mixed reaction from the travelers, some found them amusing whereas some thought they were a bit offensive. However, for Eurostar the campaign is meant to extract maximum revenue.
Source & Image:daily mail
