Elegant Resorts had launched this print advertisement campaign to attract tourist to the resorts. The campaign focuses on conveying how does it help its customers to spend a very comfortable and enjoyable holidays. The advertisements are focusing the luxury aspect of the resort for what its costumers are not required to take any efforts as luxury comes to them naturally. The campaign is showing women involved in usual activities but in extremely unusual circumstances when these activities can be highly risky.
The advertisements attempted to depict how high esteemed luxury comes in resort in a very normal manner. However, the campaign cannot be held as an outstanding campaign as it fails miserably in its presentation. The photography of the advertisements is really impeccable that has certainly helped this campaign to make it presentable to some extent.
The copy of the ad reads, ‘Effortlessly Stylish Holidays’. The campaign is credited to BJL, Manchester, UK.
Via Ads of the World
