This print campaign developed by Ideaworks, Sydney, aims to project Dymocks on 424 George Street Sydney as Australia’s Greatest Bookstore.
To attract the attention of people, it uses images and words related to the particular section of literature. For example, to announce that the bookshop has a good collection of crime thrillers, the image of a pistol is used here.
However, the admiral part of this campaign comes from the copywriters. The copy is so compelling. It urges us to âinvestigate overâ crime thrillers and âsink your teeth into cook booksâ
CREDITS:
Advertising Agency: Ideaworks, Sydney, Australia
Creative Directors: Stuart Vilder, Paul Knights
Assoc Creative Director: James Gali Barrow
Copywriters: Stuart Vilder, Paul Knights
Illustrator: James Gali Barrow
Account manager: Debbie Heap
Via: Best ads on tv
