Previously too we have seen anti-drinking advertising efforts, banking on the smart manipulation of words or phrases which will immediately attract the attention of the âprospective drunkardsâ. See how such an advertising initiative shuffled words in an awkward way, but with a meaning. Here is another similar effort.
This anti-drinking advertising effort from Nissan Brazil shows concern about the high car accident rates during the holiday season. The ad, displayed at the Estado de São Paulo newspaper, plays with a phrase.
The ad shows the phrase âDRINK YOU DRIVE DON´T IFâ. The phrase was written out of order representing the way a drunken person speaks.
CREDITS
Advertising Agency: Lew´LaraTBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
