This controversial print advertisement was published in November last year of the advertising journal Creativity. The advertisement received fierce criticism from many quarters when it was posted online for being vulgar and overtly sexual. As a matter of fact, the advertisement was published with a view to congratulate winners of Lions awards at the International Advertising Festival at Cannes.
However, the agency in question, Draft FCB, lost no time to issue an apology in which it claimed that the advertisement was not properly approved internally. The agency had clarified in its apology letter, ‘in no way are we trying to defend this ad. It in no way reflects the culture and values of this agency. It was mistakenly submitted to the magazine without going through the proper approval process, and it should never have run. We are taking the necessary steps to make sure a mistake like this doesn’t happen again.’
