Advertising invades everything. This ambient advertising effort designed by Ogilvy&Mather, Frankfurt for Dove is just another example. It aims to tell women that- after a hot shower your skin will love Dove Body Milk.
To promote Dove Body Milk, they decided to tempt the women when they are hotel bathrooms.
A âmagic Dove messageâ for their guests on the bathroom mirror were designed. The marker uses a de-mister fluid that helps the writing to appear when the mirror steams up. Then the message becomes visible-after a hot shower your skin will love Dove Body Milk.
CREDITS
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
Via: Ads of the world
