This advertisement campaign by Dove was to promote its ‘campaign for real beauty’. The advertisement has shown the evolution of beauty out of a very ordinary looking face with the help of cosmetics and photoshop, which is of course pleasant to watch. The advertisement has also incorporated an attractive message which has been written very smartly and the message is ‘Every girl deserves to feel beautiful just the way she is’. This slogan is not only catchy but it has some emotional over tones, which is of course touchy.
The ad has been created by Ogilvy, Toronto.
Via Adhunt
