Well, an interesting advertising effort to promote Swedenâs scariest movie festival. This time, the festival theme is Zombie films. So, Saatchi & Saatchi Stockholm designed an intriguing envelope and sent it to people.
The envelope was full of holes, suggesting bullet holes. The silhouette of a Zombie was also can be seen in the inner page.
The envelope says- Donât panic aim for the head.
Because, it is said that in order to kill a zombie you should shoot at its head.
Credits
Advertising Agency: Saatchi & Saatchi Stockholm, Sweden
Art Director: Gustav Egerstedt
Art director: Afshin Moeini
Account manager: Eva HÃ¥kansson
Planner: Per Jaldeborg
Via: Scary Ideas
