When you look at this ad, while watching the old mermaid at the head of the ship, another image may creep into your mind-an image of a gorgeous mermaid. If you can see that image in your mind, the ad is a success. This print ad for Xyladecor paints and varnishes, by ICI Paints, uses the concept of beauty and its fragile nature.
The ad, titled as. âFigureheadâ, warns- âDonât let wood get oldâ, and it adopts a spectacular way of illustration to second this warning. Once, this mermaid would have been beautiful, but time has done injustice to its beauty.
Indeed, the makers have done an admirable work.
Agency: CBGrey Paris
Chief creative officer: Andrea Stillacci
Creative directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art director: Cédric Auzannet
Copywriter: Benjamin Dessagne
3D artists: Walee, Mickaêl Beaumarchais
Retoucher: Frederic Perrot.
Via: inspiration room
