This print ad for Canadian Red Cross, developed by Cossette, Montreal, reads- Donât let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.
The ad shows symbolically how the floods wash away everything with a devastating effect. The ad conveys the message in a symbolic way.
CREDITS
Advertising Agency: Cossette, Montreal, Canada
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume
