Christmas bells are ringing with new hope and prosperity. This is the season for merry making, exchanging greetings and expensive presents to dear ones. But, this campaign urges us to remember those unfortunate, homeless persons who have no joy and celebrations.
This print campaign, developed by Irish International BBDO, features abandoned Christmas trees in front of homes. The campaign shows these abandoned Christmas trees as the representation of homeless people.
Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Eoghan Nolan
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Trevor Hart
via: Ads of the world
