This advertising initiative for Sao Paulo City Hall, unlike Peta, does not use erotic imagery for the cause of animals.
The advertising campaign, developed by NovaS/B, Sao Paulo, depicts the plight of abandoned pets through symbolic means. In one ad we can see an abandoned tape and another one shows an abandoned TV set.
The copy reads- Pets Arenât Something You Just Throw Away. Theyâll Never Abandon You. So Donât Abandon Them.
CREDITS
Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Bruno Faulhaber, Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
Via: Pixel Pasta
