The print advertisement campaign for a Dog boarding kennel was launched in Mexico. The campaign has used lead and infamous public figure of the world in order to emphasize its discrimination aspect. These political figures have been portrayed in such a manner that it makes explicit that these people discriminate humanity on the ground of race creed and color. However, this way to advertise a dog kennel is slightly confusing as discrimination aspect can not be appropriately conveyed using these figures.
However, these persons have been shown apparently in negative shade to focus on the dog boarding kennel does discriminate any kind of breed. The copy of the advertisement has a stark difference with the intense depiction of the campaign.
The copy of the ad reads, ‘We don’t discriminate any kind of breed’. The campaign was created by Tanque Group, Mexico City, Mexico.
