Walkers’ latest Ad film features Gary Lineker, the sports broadcaster, who just goes around living his routine but is amusingly offered suggestions for a new flavor wherever he goes. The funniest has to be the guy who suggests cracked pepper. The video also welcomes viewers suggestions for new flavors and if they win, could win 50,000 Pounds and 1% of the future sales. Gary definitely looks funny in the ad and Walkers scream ‘Do us a Flavor, Win a packet’ on their official website. AMV agency has definitely done a swell job in not only promoting the crispies but also seeking suggestions. And that is what a good ad is all about, interactivity.
Via: BrandRepublic
