The latest revelation that only one in eight trust what they see on the small screen raises serious question that why do companies spend so much if they are not being trusted. People are compelled to think that why highly creative things come up with an irritating ads. After all, this is the only thing, which stays in our brains.
Ad commercials aim at selling those things which people are not aware they actually need it. However, this attitude of people would definitely bring disappointment to the industry, which spends nearly 3.4bn a year on TV advertising just to receive no credibility from us.
