Death is a painful reality. It spares none, and everyone has to face this reality six feet under, today or tomorrow. Death of a person often creates a vacuum in society, especially in his/her family, and among their friends. But, what about situations in which death seems to be the final solution? This advertising campaign for dignityindeath.com presents this issue.
The campaign speaks for the motionless, helpless patients. The ads feature cemeteries of unfortunate persons who finally succumbed to the pain and misery without any movement.
The campaign naturally raises questions about the ethical suitability of euthanasia and assisted suicide.
CREDITS
Advertising Agency: Cundari Advertising, Toronto, Canada
Creative Directors: Andy McKay, Andy Manson
Art Director: Andy McKay
Copywriter: Andy Manson
