In digital product placement the possibilities are immense. Just imagine if the power of it because all can be done, no during shooting time but on post production hours. So, in case your client doesn’t cough up the payment in time you easily can change its logo or whatever image by an eager competitor who is willing to pay double the dollar.
Now, that can be a crooked idea from me but surely digital product placement or the use of digitally inserted advertisement (or call it as Reuters journalist Steve Gorman says, Digital Brand Integration) will surely bring more smile to the producer of the show.
Digitally inserted logos or message or anything subliminal can be done at the post production stage and
Actors in a movie could appear advertising different products in different areas of release; the Audi driven by Will Smith in “I, Robot” could be digitally altered into a BMW in different states.
The possibilities are immense (don’t ask the quality of the content).
Read
