Everything is becoming fashionable. Then why can’t babies poop in style? That is what exactly Huggies asks through its new commercial.
The commercial features a baby who wears jeans diapers. The âstylishâ baby in this new denim avatar of diapers attracts the attention of two women who were having lunch at an outdoor café.
The commercials, developed by the New York office of JWT, includes style statements like My diaper is full â full of fashion And When itâs No. 2, I look like No. 1: I poo â in blue.
This commercial can be said as a sign of Huggies slight deviation from its earlier advertising efforts, where they tried to be more cautious in not be so direct like they do in this commercial.
Via: NY Times
