Dentsu is opening up a new set up in Dubai Media City. The agency announced that its India based Dentsu Marcom Pvt. Ltd. Subsidiary will open yet another branch there by the end of this month. The new local subsidiary will be called Dentsu Marcom Middle East FZ-LLC.
Industry analysts predict a 20% of growth in the sector this financial year reports Gulf News. In 1995, the total advertising expenditure in the Middle East was $1.3 billion of which Gulf accounted for $580 million. And UAE $151 million.
The National Advertising Association (NAA) expects a huge upturn this March where all industry powerhouses like BBDO, FCB, Leo Burnett, Ogilvy, Y&R are expected to come over.
