This will be scary news for advertising agencies. In India, the Delhi government is all set to form its own advertising agency. The Cabinet has given its nod to set up a financially self-sustained advertising agency called Delhi Samvad (DSA).
The government hopes this move can help it to reduce the cost for their publicity efforts and can avoid dependence on private adverting agencies that are sometimes fail to keep the deadline and unwilling to accept urgent assignments.
Initially, DSA would be releasing classified advertisements like tenders, vacancies, notifications, etc.
If this is going to be a trend, that will be a bad news for the advertising industries. In India, ads from the government contribute a large chunk of advertising revenue.
Any way, I am curious to know what differentiates the ads that are created by this government-controlled ad agency from the present day ads. Wait, we can make a comparison soon.
Via: indiatimes
