Crystal white diamond with a dark black backdrop. Have a look at it. Isn’t it wonderful. No I am not talking about the lady, she is beautiful, an epitome I know that, but more mythical than her is the totality of the ad. This oh-so-subtle conceptualisation will surely take away some sleep from the women of all ages. And men by…what else..a lighter purse.
Creation of JWT New York for De Beers
Headline: If I listen carefully, they whisper in my ear. They tease, they flatter, they make me laugh. I try to ignore them, but they won’t be silent.
Bodycopy: Diamond solitare earrings set in Platinum. Most exquisite in 1/4 carat or more.
Baseline: A diamond is for ever
