Gillette has a unique and out of the box event promotion plan for the most important race of the year, Daytona 500. Ahead of the national anthem (will be performed by Fergie) more than 120,000 fans will wave one side of the card with patriotic message with it and later when the the anthem is over they will flip the cards over to reveal Gillette’s new range of Fusion shaving system logo.
The event, NBC’s pre race coverage of Sunday will be aired live on television.
Via [Bradenton]
