And this advertising effort is also not appetizing.
This marketing gimmick for the promotion of Pantene anti-dandruff product was centered on salt shakers. The salt shakers had image of a woman whose hair supposedly abodes dandruff. When the salt shaker is in use- well, we donât want to think about dandruff or a ladyâs hair when we are eating mouth-watering meal.
This advertising effort even does not deserve mention. But we need to see what not to see, what not to do.
CREDITS
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriter: Susanne Dupon, Sascha Dreschinski
Photographer: Björn Giesbrecht
Production: Mathias Renner, Peter Engel
