Leo Burnett, Rome, Italy has come out with some amazing ads highlighting paper wastage and the need for re-plantation of trees for CTS.
In recent years the Amazon in particular has experienced high levels of deforestation, including the largest loss of forest on record between 2002 and 2004.
Developing nations are always the worst affected when it comes to resource mismanagement. Due to heavy population pressure only 6% of Bangladesh is now covered by trees and even that number is now decreasing due to the ignorance of people and lack of environmental awareness.
The ads vividly represent the immediate need for plantation and the crisis at hand
Agency : Leo Burnett, Rome, Italy
Art Director : Hilde Capra
Copy : Emiliano Antonetti
Photographer : Winkler & Noah
