Billboards. Hand-carved billboards. Smoking billboards. Billboard that requires 3D glasses to see its assets. Now, here is an example for crying billboard.
This billboard has been developed by WAX, Calgary AB, Canada for the promotion of Calgary International Film Festival.
The billboard, with the silly-looking crying man reads-
Only the best films make it.
CREDITS
Advertising Agency: WAX, Calgary AB, Canada
Executive Creative Director: Joe Hospodarec
Creative Director: Scott Luit
Art Directors: Brian Allen, Brad Connell
Copywriters: Tim Anderson, Stephanie Bialik, Andrew Payne
Photographer: Roth & Ramberg
Retouching: Robyn Jamieson
Outdoor Media: Pattison
Via: Ads of the world