How will you consider the idea of portraying animals as homeless against the setting of an urban background with a view to invite your support to the animals who’ve lost their habitats? Well, it is creative. But it is a creative insult to the real âhomeless peopleâ, I mean the homosapien. Mimicking a great cause, even though it is with a good intention, may be often cruelly inappropriate.
The campaign, developed for Bornfree, by WCRS in London, portrays animals as destitute and homeless with a forlornly atmosphere against the rich background of urban beauty. It meticulously makes us remember many campaigns for the homeless people, and that is the problem. Though the campaign is not intentionally insensitive for the really homeless, the creative approach is somewhatâ¦insensitive.
