I always believe that words are more powerful than visuals. This campaign for create not hate directly hit the target through the magic of the copy. Create not hate is an initiative set up to enable inspiring role models from creative industries to mentor young people, directly or indirectly affected by gun and knife crime.
The campaign presents some inspiring role models- Norman âFatboy Slimâ Cook, Guy Ritchie, Vivienne Westwood. Norman âFatboy Slimâ Cook wasnât shot at the age of 15 while walking home from his cousins. Guy Ritchie wasnât stabbed to death at the age of 17 during a senseless bar fight. Vivienne Westwood didnât overuse heroin and die on the street at the age of 16. Luckily for us, the campaign says, that is why all these persons remains in the pages of history as inspiring examples for the future generations.
Indeed the campaign is inspiring and thought provoking. Barring some misplaced use of punctuations, these copy-oriented ads are sure to make some worthy change. At least, they can give a glimmer of inspiration.
Credits:
Art Director: Tomek Nowak
Copywriters: Tytus Klepacz, Adam Marzec
Illustrator: Antek Serkowski
