A golden billboard. Yes, literally. And a diamond billboard. Thatâs also true. They were created not for a jewelry shop, but to promote a science exhibition. This ârichâ effort has been done by Rethink, Vancouver.
This billboard wrapped in 22-karat gold was created for âTreasure!â summer exhibit at the Vancouverâs science-based museum. The three-dimensional letters that spell out the headline â2 oz. of Gold Can Cover A Billboardâ are covered with gold as well.
A billboard with glued 9,000 dazzling glass âdiamondsâ to a billboard was also created to promote the exhibit. Rich science!
CREDITS
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Copywriter: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Production: Dyna Graphics
