Consumers are less likely to shun off regional advertising than advertising on mainstream media like television, national press, internet, radio and magazine. Newspaper Society’s this new finding may inspire media buyers to look out for nook and corners of the media space but isn’t it simply wonderful that people in general just love the fragrance of their region and the culture and the feel of it.
More than 5000 people were questioned for this study which was conducted by Gfk NOP. The respondents were those who live and spend half or more of their money within five miles of their home.
A good inspiring news for newspapers, the study observed four our of five people read newspapers and going by media consumption this is only next to television.
