This is a remarkable advertising campaign to promote Condor child’s toothbrushes. The campaign evidently focuses on children’s drawing in order to attract immediate attention of the targeted group. The campaign has emphasized on the ‘play and learn’ concept as it is used in the learning process of a child. The campaign aims at showing while coloring a child can paint everything but teeth, in order to show how using this brush can help keeping teeth white and clean.
However, the campaign has incorporated product advantage and consumers insight in the advertisements. The idea behind the campaign is considerably good with a nice execution. Moreover, the art direction of the advertisement is efficiently superb.
The punch line of the ad reads, ‘Condor Child’s toothbrushes’. The campaign was created by OpusM’ltipla, Curitiba, Brazil.
Via Ads of the World
