This print campaign for You Tube, developed by Kolle Rebbe/KOREFE, Hamburg, aims to convey the message through graphical representations.
Well, when we are trying to convey a message through graphs, there are some negative sides along with its positive elements. The positive side is that we can claim some authenticity by presenting a graph, because graphs are always connected to facts and figures. The negative side also lies there as the graphical representations in an ad campaign may become monotonous or lifeless for a viewer. However, this print campaign for You Tube, succeeds to surpass this negative aspect, by cleverly adding more life to the graphical representation.
The campaign shows graphs which compare number of search requests on different persons or subjects. The copy reads- Find out where your talent can get you. YouTube
CREDITS
Advertising Agency: Kolle Rebbe/KOREFE, Hamburg, Germany
Creative Director: Katrin Oeding
Copywriter: Sebastian Oehme
Art Director: Reginald Wagner
Graphic Design: Jan Simmerl
Via: Ads of the world
