This is a campaign for coinstar. (for the readers who are not familiar with coinstar- it is a coin counting machine that changes your coins into cash) the idea is surrounding the piggy bank where we keep our coins.
From this piggybank, useful objects such as camera, sunglasses and tie come out. The idea is simple. We can easily convert our coins into cash, which helps us to use it in a more flexible way.
Simple and nice campaign. Wish there was a nice caption too.
Credits:
Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Bob Moore
Art Directors: Liem Nguyen, Brian Choi
Photographer: Li-Han Lin
Via: Ads of the world
