Coffees of Hawaii has recently launched this ambient campaign to announce its new service of home delivery in a unique manner. The campaign envisaged to announce its home delivery services among people in a way that people could remember it for the uniqueness of the announcement. Samples of Coffees of Hawaii were distributed in the targeted places including residential and some public places using parachute, giving impression of a smart technique to announce the service. Along with the sample a card was attached to inform people about the coffee and services.
The presentation of the campaign was so unique and impressive that might have compelled people to try the brand. The campaign clearly communicated the message in such a manner that it could have made an imprint in many people’s minds. Undeniably, the campaign used an innovative and fresh idea to establish effective communication with people. The campaign was created by Guerrilla Communication, Chattanooga, TN, US.
Via Advertising for Peanuts
