This copy dominated print advertisement campaign was launched by Cochin Ad Club, India, to promote and inviting advertising agencies for its annual festival. The creative ad festival, Pepper, is held every year in Kerala where the participating creative works are awarded. The campaign aims at clarifying and trying to make distinction between peeper and the festival which bear the same name by using light but insightful manner. However, the campaign has kept the basic characteristic of pepper at the center of the campaign then it derives witty interpretations from those characteristics.
Consequently the campaign has tried to make it amusing while associating compelling characters of pepper with the festival to make impressive. Moreover, the presentation of the campaign seems to be imposing a little as it has exaggerated the use of the copy in advertisements. The graphical presentation of the advertisement too is feeble and weak to impress anyone. The campaign was created by Ad Club Cochin.
Via: Twenty Four
