These are comparatively strange ads among beer ads.
This print campaign for Club mate has been developed by Jung von Matt Matt/Alster, Germany.
The ads show illustrations of see-saw efforts over the eye-lids.
What does it suggest? It helps you keep your eyes open. It helps you to blink? It helps you to be more energetic?
Who knows?
CREDITS
Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Graphic Designer: Angela Bolliger
Illustrator: Suzanne Levesque
Art Buyer: Karen Blome
