Snow White and Seven Dwarfs might have been your favorite bed time story as a kid but as an adult it has to be assigned a different beat. Unimil condomsâ latest print ads make use of seemingly innocuous tales and give all of them a sexual undertone. One of these print ads is based on Snow White and Seven Dwarfs. The fairy tale is depicted as a book and the print on the book spells out cries of ecstasy (need I say more?). The product i.e. the condoms are depicted as suggestive bookmarks. Directed by the Polish agency TBWA, the ad theme might be translated as either something in very bad taste or something playfully suggestive. Either way it hits the nail pretty effectively.
