This is an amusing print advertisement campaign launched by Circle Technology to promote its neon mouse. The campaign clearly attempts to establish the attractiveness of the mouse even if it is hardly visible from eyes. The advertisement is showing predators of mouse resting after having swollen its prey but it is so powerful that it’s still making its presence felt.
The advertisements display a remarkable exaggeration of the idea for the campaign. The idea of comparing a mouse with an electronic mouse is surely not remarkable however, showing its effect from the predator’s stomach is really refreshing. In addition to it, the campaign is unquestionably a visual delight and represents a fine use of retouching.
The copy of the ad reads, ‘the attractive new neon mouse for your computer!’. The campaign was developed by Gang of Designers, Mumbai.
Via Twenty Four
