In an age of cell-phone-gifted teens, there are parallel universes revolving around the same house: the universe of teenage kids and the universe of parents. Moreover, this sensitive issue has become the major issue with the advertisers to use them in their ads.
This ad for Cingular phones is representing the genre of same ad. No doubt, the ad has inherent freshness especially in the conversation of mother and shot tempered daughter. The anger of the daughter has been portrayed in an exceptionally new way.
