Chrysler has recently announced that it is likely to unleash a massive integrated ad campaign to promote its first mid-size SUV, 2007 Dodge Nitro. The ad campaign will include TV, Print and online medium and it will target both male and female consumers. However, the ad campaign is breaking its targeted group into specific community based segments.
The ad campaign would be launched with airing a 30-second spot, Jump, on the CBS and Fox during NFL programming. Apart from this, the campaign will proceed further with four 15-second spots for African American consumers. Two other 30-second spots are being developed with specific focus on Hispanic market.
On the other hand, print ad for Dodge Nitro will be published in almost 70 magazines. The ad campaign is being handled and developed by Omnicom Group’s BBDO, Troy, Mich.
