There is no blood. There is no forced shock value. There are no tearful scenes in front of a hospital room. Yet, this road safety ad influences us in a forceful way.
Nobody can ignore the aesthetic value of this print ad by Romanian Road Police in collaboration with Autoshow Magazine. The ad invites our attention with its slightly dark humorous way of communication.
Well, the gas pedal becomes the coffin, indicating the grave possibility of danger when you go faster than the normal speed.
The copy says: The faster you go, the faster you arrive there.
Agency: DraftFCB, Bucharest
Via: Creative Criminals
