Hiroshi and Osamu are spies for a Japanese company. They were sent to the Middle East on a new mission and with their shrewdness they uncovered the secrets ofâ¦
Well, well, this is not a synopsis for a Hollywood-style move. I was about to speak about a campaign. (sorry I deliberately made it boringly dramatic).
Well, the story is about Chevroletâs âConfessions of Corporate Spiesâ campaign in the United Arab Emirates that won the Media Grand Prix at the 2010 Dubai Lynx Awards.
The characters in the campaign Hiroshi and Osamu are actually sent to the Middle East to find out why Chevrolet cars are so popular. They found out the reasons- low cost of ownership, peace of mind, safety, and quality, reliability, durability (QRD).
To make it more interesting, Fans were invited to follow the progress of the two spies on www.hiroshiandosamu.com, Facebook and Twitter.
Via: Inspiration room
