They say that drinking pomegranate juice can help you to âcheat deathâ. But, alas, The Advertising Standards Authority (ASA) in UK doesnât believe in the claim.
ASA has ruled that this advertisement for pomegranate juice over-hyped its health benefits and must not be shown again. The poster for POM Wonderful showed a bottle of the juice with a severed noose around its neck. And it says: “Cheat death – the antioxidant power of pomegranate juice.”
ASA says that that the advert had been “misleading”. POM Wonderful argued that the statement was not intended to be taken literally. They argue that the claim âcheat deathâ was a deliberate exaggeration for effect.
Indeed, there are some researches which reveal the health benefits of Pomegranates. Pomegranates are high in antioxidant molecules, which are thought to reduce damage to the body’s tissues.
But ASA observes that âit could also be interpreted, especially when read in conjunction with the claim ‘The antioxidant power of pomegranate juice’, as meaning that pomegranate juice contributed in some way to a longer lifeâ.
Via: telegraph
