More and more young people are relying on the Internet to help them decide what to see; according to the studio’s own survey, 30 percent of teenagers said they had learned about “Charlie and the Chocolate Factory” online. It is conceivable that studios could forsake newspapers altogether someday.
“It’s a possibility,” confusing marketer Taubin said. “But it depends on whether there are other forms of advertising to replace it.”
These are confusing times for marketers like Taubin, who have found that spending buckets of money on traditional advertising, including newspapers and television, does not corral moviegoers the way it used to. Teenagers are now more spontaneous about their movie choices, which means studios have a harder time reaching them through magazines and television.
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