This advertising effort for Car free mountain resort, developed by Wirz BBDO Network, adopts a rather unusual way of communication.
They have created a poster which is covered with sealed air bubbles which consist of the fine mountain air in the car-free mountain resort. The pedestrians were invited to soak up the fine mountain air. The poster was released in all major cities in German-speaking Switzerland.
CREDITS
Advertising Agency: Wirz BBDO Network, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Conny Jäger
Copywriter: Hanspeter Schweizer
