Often, incredible situations in real life become a reality in advertising. We see those situations everyday ads, with a complete belief that the situation depicted there is possible in real life. Or, we would like to believe so! An ambition sprouts in our minds to own those colourful situations.
This print ad for Canon successfully aims to showcase its ability to produce crystal clear images. The ad is set in a familiar situation with a humorous touch. True, the real situation will not make anyone to stay away from the seat. But the ad makes us believe in this situation. Everything is arranged in that way. And, in a funny way.
The copy hits target successfully, supporting the clever picture. âThe new canon i80, super real prints, unreal portabilityâ.
Looking at this ad, I would like to believe that this is real; this is possible to happen in real life.
Via: Marketing Genius
