This print campaign promoting Canon PIXMA colour printer is different because of its meticulous execution and hard work behind it. To promote the printers colourful formations created when sound waves are passed through paint.
To develop this campaign, advertising agency Dentsu London collaborate with biochemist / photographer Linden Gledhill. The campaign is online, in print, outdoor and in store.
View more images after the jump.
CREDITS
Advertising Agency: Dentsu, London, UK
Executive Creative Director: Andy Lockley
Art Director: Doug Lyon
Account Director: Rob Zuurbier
Photographer: Linden Gledhill
Director: Chris Hewitt
Production Company: Knucklehead
Editor: Ted Guard at The Quarry
Director of Photography: Jason Tozer
Agency Producer: Bethany Wilcox
Production Company Producer: Darren Tuohy
Digital designers: Lika Ince, Riccardo Bartoli