This hot summer may tempt you to take a break and unwind. While you are planning to unwind in the cold lap of a swimming pool, Canal + is coming with an array of programs to your living room, and they are announcing it through this new campaign.
This print campaign, developed by Betc Eurorscg, France, simply says it all, and the way of communication is beautiful and elegant. To announce programs in different categories, it features apt and suggestive scenes. For example, one ad shows a few pairs of ladies shoes beside the swimming pool, and the copy reads- This summer on Canal+ No rest for bad girls.
And the ad also lists programs befitting this warning.
CREDITS
Advertising Agency: Betc Eurorscg, France
Creative Director: Stephane Xiberras
Art Director: Marie-Eve Schoettl
Copywriter: Laurence Badate
Via: Ads of the world
