Don’t worry. Only few can. A recent survey reveals that just one in four among the important 12-34 year old demographic group can name the four major broadcast networks of US, ABC, NBC, CBS and Fox. Don’t know whether it was an aided or unaided recall question in the questionnaire, but the online poll conducted by Bolt Media revealed that the most popular activity of the target group is ‘surfing internet.’
About 400 members who have responded to the question, more than watching TV, prefer to hang out with friends. That’s their second popular activity after surfing internet, watching movies come third and TV viewing a somewhat distant fourth. MTV, Cartoon Network and Comedy Central are three most watched TV channels.
Former cable TV analyst on Wall Street Journal and president of Bolt, Lou Kerner feels that there is a movement happening in people under 30 and they spend their media time differently than their previous generation.
Hmm…do you need to ask 400 people and carry out a detail survey to find out a crap like this?
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